Business Sector - Marketing 1: positioning & pricing

Understanding your position in the market is a pre-requisite for all your subsequent marketing decisions, from brand strategy through corporate identity and pricing policy to communications planning.

Personal attribute - Self worth and self esteem

Marketing 1: positioning and pricing

It’s an accepted fact that understanding your position in the market is a vital start point for all your subsequent marketing decisions.

What is less well-known is how your own level of belief in yourself can influence the value you place on your product or services. Poor self-esteem can often bleed through into what we charge for what we purvey.

This module shows you techniques for uncovering these hidden impediments to self-worth, teaches you methods for boosting your sense of self, and then ties this in with showing you how to properly position and price your products and services.

For more information click here

  • FSB
  • Somerset Chamber of Commerce
  • Xero
  • cima
  • Automatic Enrolment
  • Sage Accountants' Club
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