Business sector - Selling
Marketing brings the horse to water. Sales techniques are designed to encourage him to drink! Without sales skills we have no turnover…
Personal attribute - Relationship building
So we’ve done our marketing and the customer is here. We need good sales techniques to encourage him to take action! Without sales skills we have no turnover…
... and the key to selling ability is good relationship-building. Modern sales techniques focus more on collaborative approaches than the old-fashioned brow-beating style favoured by the stereotypical double-glazing salesperson! Customers treated to the collaborative approach are much more likely to become repeat purchasers rather than once-only buyers.
This module will help you by focusing on and developing your relationship-building skills.
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